I shoot upto 80 weddings per year, on this intensive workshop I’m offering an insight into my business and distinctive shooting style in a three day wedding photography workshop held at the stunning Hitchin Priory in Hertfordshire
During the three day workshop you’ll have hands on shooting time with models and then working alongside me, you’ll process your images to deliver a set of stunning photographs that will wow your clients. I’ll show you my well used time saving tips and tricks that ensure the maximum impact edits are completed as quickly as possible.
Day One – Monday 1st July Start 09.00 Finish around 16.30
Marketing and shooting to sell
OPTIONAL – London cityscape photo walk in the evening – free for all attendees, Meet central London 1930 Shoot London cityscapes with myself as your guide. finish around midnight.
Introductions and a short slideshow of wedding images with coffee and croissants.
Shooting to sell –I’ll guide you through my wedding shot list and the pre-wedding preparations which help ensure smooth running of the wedding day and that I come away with album images and those my clients, their family and friends will love and of course purchase.
Wedding Planning and managing expectations – How we manage our customers, their expectations and how we handle Pinterest brides, heart shaped groups or those who supply the dreaded massive group list.
Marketing – The whole cycle of marketing and how every aspect of your business can have a positive impact on your enquiry and booking rate. We’ll be looking at the vast array of social media opportunities, advertising, blogging, website and of course SEO as well as the all important client consultation where you turn the enquiry into the booking. All with minimum spend on advertising and marketing materials.
Search Engine optimisation SEO – During this stage of the day I’ll explain some simple ways of boosting your websites natural listings and help you become found more easily on Google searches. We’ll use a real world example of how we have helped a photographer rise through the listings with simple and easy to follow techniques that don’t require any additional spend and only the basics of technical knowledge
Day Two – Tuesday July 2nd 2018
Creating the image
Start 09.00 Finish 15.30
OPTIONAL – We have permission for a Bridal Lavender Shoot at the amazing Hitchin Lavender Fields on Tuesday evening 5.30 – 21.00 (£75 for delegates of this workshop) Different models to those through the day
Equipment talk – look at the equipment used to create the wedding photographs and the logic behind packing each piece of kit ready for your wedding day. We’ll also discuss the importance of back up kit and the security of your files during and after the wedding day.
Model Shoot – Wedding: We’ll start with some preparation images of both the bride and groom. Bridal prep photos have long the norm with Groom prep a relatively new opportunity for increasing our coverage.
During this stage we’ll look at how I control the session and create the images in a natural way but a totally staged environment. We’ll then photograph around the venue and grounds creating stunning indoor and outdoor images.
Above: Hitchin lavender Fields where we’ll hold an exciting bride and groom photo shoot on the Tuesday evening. (photos courtesy of Sally Masson photography)
Day Three – Wednesday July 3rd
Maximising your wedding photography turnover
Start 08.30 Finish around 17.00
Workflow – Lightroom and Photoshop – how to get the maximum impact from images and prepare gallery ready files as quickly as possible. We’ll discuss the cull, edit and exporting in Lightroom before we give the images their final polish in Photoshop
I will demonstrate my most frequently used Photoshop workflow actions many of which are included within the free action pack for all attendees and live edit some of the images from the previous day.There’ll also be hands on time with Loupedeck for you to try out the exciting editing console that has really speeded up our Lightroom workflow, there’s a special 10% discount code available to all attendees.
Sales – Combining workflow and shooting to sell, I will explain how we have continued to sell prints and other products as well as our wedding albums. We’ll look at up-selling opportunities that exist pre and post wedding as well as a few simple ideas and tips that can really boost sales.
Wedding Albums and Collections – Martin From Graphistudio will be joining us for the afternoon session on album sales and marketing. Discussing how to maximise your album sales (both wedding and portrait) as well as showcasing a number of their best selling albums and wall art products. During this time we’ll discuss how to remove the USB option from your wedding album collections and increase bookings and turnover.
Available to view on the day will be lots of products from our suppliers, with albums and products from Graphistudio and Frames and Wall Art
Tea, Coffee, lunch and refreshments provided
£450 for all three days with a £150 deposit. Bring an assistant for only £250.
Who can book – This course will cater for all skill levels from beginner to advanced. A good working knowledge of your camera and settings are essential to maximise the learning opportunities of this day.
Equipment Required – Camera with lenses from wide angle to around 200mm would be of the most benefit. A tripod for the night shoot and flash gun. Ideally you will also need a set of triggers to use with your flash. Waterproof clothing, weddings don’t stop if the weather’s bad and we’ll aim to shoot outdoors during the day.
Staying Over – There is accommodation at Hitchin priory and also several hotels all within walking distance including the Lister Hotel and Sun Inn both within 200m of the priory.
Getting here – Hitchin priory is located on the outskirts of Hitchin town centre, Tilehouse St, SG5 2DL Close to the A1 and M1 Hitchin Priory is easy to find and close to mainline trains from London. The nearest main railway station is Stevenage (8 miles away) and nearest airports are Luton (12 miles) and Stanstead.
Conditions of booking: All monies paid are non-refundable. Images taken on the workshop maybe used for marketing purposes including website and print they cannot be used for qualifications or competition entries. Whilst we aim to cover the full itinerary for the day we cannot be held responsible if due to factors outside our control we are unable to complete any part of the days course.
Tags:Wedding photography training course London | London wedding photography training | wedding photography business course | Wedding photographer training